The world moves fast. Businesses change. Markets move. Clients come. Clients go. Technology improves. Goals are adjusted. Needs change. The likes of Apple and Vodafone can only plan 6 months ahead because the world of business is moving at such speed.
So how can you possibly know at the start of a year what your clients will need at the end of the year?
Why guess when you can now make incremental adjustments throughout the year to ensure you are still best serving your clients?
Here’s the full argument for why we do it and why we advocate other firms should do the same.