I had a call with a GoProposal member who kept repeating this ONE word that knew could be holding him back.

So this is how the story began…

James Paoloni of J2 Accounting, had a challenge and posted this question in the GoProposal Facebook Community:

James has built a successful accountancy firm, with a great business model behind it, but found himself in this difficult position with one of his clients (one of his top clients.)

So I arranged a Zoom call with him and on the call, he outlined the challenge and concern he had about losing this client.

But as he described the problem, he kept repeating one word.

The first time he said it, I wrote it down.

The second time I circled it.

And the third time I stopped him and asked him why he kept saying it.

You see, words are loaded with feelings and associations and the moment you attach yourself to words like this, it can be very difficult to move through challenges like the one he was facing.

So I called it out, and we changed the word in his mind.

This was the moment on the call where I stopped him…

What would YOU do in response to his question?

We had some really great responses from other GoProposal members on the Facebook post too.

And the best part is that James took the advice, changed his mindset, went back to this client and the great news is that they stayed.

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Client Stories

“GoProposal is the cheapest product you'll buy. It's been worth £30,000 to me this year.”

Euan Brown | Founder of Total Accounting

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.

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