The way you start any relationship should be the way that you start every relationship. Client relationships take time to build and you need to make investments into them before you can expect to make any withdrawal, whether it’s terms of wanting to make a monetary withdrawal or a time withdrawal.

These fundamental principles are timeless and should underpin all of your marketing efforts.

They will remain, long after Facebook have shut their doors and Google is no more.

Without these principles being in place, your marketing will be expensive, ineffective and will rely on hope.

With them in place, you will be able to create a far more predictable flow of your dream customers and have them turning up, ready to buy from you.

This Is Not Theory

This is exactly what’s happening in our firm today and moreover, we can prove it.

This is the keynote talk I gave at QuickBooks Connect in London earlier this year. And what you’ll see in this video is real-world examples of high-value clients we’ve attracted and the journey they went on to get to us.

This was the top-rated talk at the whole QBConnect event because of the impact it had on the firms who attended. And this wasn’t just down to me. We had Intuit’s own Alex Davis framing up why this is so important and we bring in Paul Barnes, who’s the founder of My Accountancy Place.

I also caveat the fact that we haven’t figured it all out in our firm. We are work in progress. But there may be things I share here which can fast-track your growth and help you to avoid some of the pitfalls we hit.

So I’m grateful that it was filmed and that I’m able to share it with you here…

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.