There are so many accountants wanting to play in this ADVISORY space because it’s how you can have the greatest impact on your clients AND it’s the most lucrative, since cloud accounting software has devalued compliance accounting.

However…. to those “advisory accountants” I ask two questions…

  1. What advice are you giving?
  2. Have you taken that advice yourself?

You see, your clients want to grow and so the advice they need is how to do that and there are in fact only 4 ways that you can help them to do that.

So do you know what they are AND are you focussing on those 4 things yourself?

The moment you start focussing on those 4 growth factors in YOUR firm, will be the moment that you begin to stand shoulder to shoulder with your clients and will be in the strongest position to provide the advisory piece.

In my Keynote Talk at Infusionsoft’s ICON17, I explained the only 4 ways that you can help your clients to grow. But before you watch it… take a guess at what you think they are.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.