Accountants, by nature, are perfectionists and are always looking for what’s wrong.

This makes you a great accountant.

But all the things that make you a great accountant, could be the same things holding you back from being a great business owner.

By uncoupling yourself from accountant thinking, you can align yourself much more with your clients way of thinking, ultimately delivering them more value.

It also allows you to get things out of the door quicker. Get moving with new processes, then just fix them as you go.

In module 3.2 of the GoProposal Academy, I talk about the curse of accountant thinking in much more detail, full video below.

Sign up for your 30 day free trial with GoProposal to get full access to the academy, helping you to stop undercharging your clients and how to have those difficult conversations that will ultimately move your business forward.

Client Stories

“GoProposal is the cheapest product you'll buy. It's been worth £30,000 to me this year.”

Euan Brown | Founder of Total Accounting

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James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.

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