The Value Exchange System is a model showing what’s really going on in the core of your accountancy business.

When I speak to a lot of accounts firm owners and bookkeepers, when I ask WHY they do what they do, go through all of this training, set up a business and go through all of these hardships? It’s because they genuinely want to serve their clients.

They want to positively impact their business, help them to have better businesses, more predictable businesses, more profitable businesses. That’s their primary focus.

The next goal is to build a thriving culture, to have a great team of people who can evolve and grow and flourish and help us to deliver the impact to their clients.

And then… at some point in that discussion… they will say they’re also doing this to make money.

So they’re the three key components of an accounting business.

A thriving culture, impacting clients and making money.

But the big issue is if they’re often prioritised in the wrong order.

Very often accountants and bookkeepers will put their client’s goals and their dreams at the centre of everything.

However, you have to put making money at the centre of it for two important reasons:

  1. If you can’t make money in your accounting business, how on Earth can you impact and serve your clients? If you can’t be profitable yourself, there is no way you can move on to the next level.
  2. If you can’t make money, you can’t invest in systems and processes, you can’t afford to recruit. You can’t afford to pay for the best team. You can’t afford to train them and evolve them. You can’t afford to attract the clients. It causes all these other problems.

If money isn’t at the centre of what you’re trying to do as the primary function, you can’t do either of these things.

Are you ready to start charging what you're REALLY worth?

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.