Sometimes, the only way you’re going to find the resources that you need to achieve all you can, is by removing all other options. It’s about only having a Plan A with no fall back. Sometimes, this is the only way for you to achieve your goals. We call this burning the boats.

Here’s the story of “Burning The Boats”, how I’ve used this principle in my life and how you can use it in yours.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.