I met with a firm of accountants who had a real issue with regards their pricing. They had several proposals out and none of the prospects were signing them, and they didn’t feel confident that those prospects were ever going to sign those proposals either.

And when I asked them how they’d arrived at the pricing that they had sent out, they said they’d been mentored by a very prominent person who is very highly regarded for pricing in the accounting industry.

They said they’d been taught to sell their premium-level service, their highest-end package to that client, and then if the client  isn’t happy with it and they don’t want to go ahead with it, take things out of it. Because nobody likes anything being taken away, and they won’t want that to happen, and so they’re more likely to sign up for your high-end package.

The problem is… that’s not what I advocate with the accountants that I work with around the world, OR what we do in the firm in which I’m a Director of.

I believe in being totally transparent and honest with all of our clients and aim to develop a life-long relationship with them.

And the only way that you can do that is with honesty and transparency and ethical pricing from the start.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.