T here are other MARGINS that exist in your accounting business, other than PROFIT margins. These margins remain largely invisible but decision by decision, they get squeezed, taking you closer to the edge.

You then only need something like the Corona Virus to push you up to, or over the edge.

Now hindsight is a wonderful thing, but as we rebuild and prepare for the new world, I think it’s important that we bring these ‘margins’ into view, so we can be more intentional about protecting them moving forward.

(This video and podcast was heavily inspired by my friend Paul Scanlon who’s a pastor and incredible speaker. This is his video where he talks more about margins and other practical steps to improve life.)

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.