Everybody knows that people buy from people, but what do you do in your business to reinforce this idea? This week I experienced a fantastic Starbucks Barista who used this one technique to breakdown the corporate facade and talk to me as a person. The result was me buying a piece of cake to go with my coffee when I would have ordinarily said no.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.

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