There’s a phenomenon that has lead accountants and bookkeepers to thinking that they should give their clients 3 options to choose from, when selling to them. This approach causes many problems and can’t work effectively for one good reason.

The reason I really wanted to share this with you is that I believe there is so much bad advice out there about what accountants should or shouldn’t be doing.

And a lot of it is not grounded in fact.

In our accountancy firm, we have PROVEN that offering clients 3 options doesn’t work because it delays the sales process and undermines your authority.

That’s why this method I’m sharing with you has been so effective.

Why should you let your clients decide what they need?

After all, YOU are the expert.

You wouldn’t want your doctor or surgeon to allow you to pick a card, any card, about what treatment you need would you?

You would expect them to TELL you what you need, based on the consultation they’ve given you.

Make sense?

So check out this consultative sales approach I’m sharing and the one subtle change you can make to boost your results.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.