Why purpose-driven accounting matters today
For years, accountants have debated whether to prioritise purpose or profit. The reality is it’s no longer a question of one or the other. Purpose-driven accounting—the kind that helps businesses align with values like sustainability—offers a path to achieving both. James Lizars, a recognised leader in this space, has demonstrated how purpose-led strategies can drive profitability while creating a positive impact.
A shift in priorities: Why Net Zero matters for accountants
Climate change is no longer just a political or corporate talking point—it’s reshaping industries. Regulations around Net Zero targets are tightening, and businesses of all sizes are under pressure to reduce their carbon footprints. Accountants are uniquely positioned to help by ensuring compliance and supporting businesses in adopting sustainable practices that align with long-term goals.
Whether guiding a small business owner on carbon offset options or helping larger firms understand their emission scopes, accountants can play a key role in this transition. And it’s not just a compliance challenge—it’s a chance to add value.
Net Zero consulting: A growing demand
Sustainability used to be a “nice-to-have” feature for businesses. Now, it’s becoming a requirement. Customers, investors, and regulators expect businesses to take action on sustainability, and this growing demand means accountants can step in as trusted advisers. Offering Net Zero consulting isn’t just about helping clients tick a box—it’s about equipping them with strategies to future-proof their businesses.
This shift is creating new revenue streams for forward-thinking accountants. By offering Net Zero services as a premium package, firms can differentiate themselves, appeal to eco-conscious clients, and grow their profitability.
Leading by example: How to get Net Zero ready
Before you can advise clients on Net Zero, it’s important to ensure your firm is prepared. Clients are more likely to trust your advice if you’re also taking steps to reduce your carbon footprint. This doesn’t have to mean a complete overhaul overnight. Small, manageable actions can make a big difference over time.
Here’s how to get started:
- Audit your carbon footprint: Understand where your emissions come from.
- Set small goals: Focus on achievable changes, like reducing paper usage or switching to green energy providers.
- Consider certifications: Programmes like B Corp or carbon-neutral status can help position your firm as a leader.
By “walking the talk,” you’ll strengthen your credibility and show clients you’re committed to the same principles you’re advising them on.
Turning Net Zero into a revenue stream
Purpose doesn’t have to come at the cost of profitability. Adding Net Zero advisory services can enhance your revenue streams. Platforms like GoProposal can help structure and price these services effectively. By packaging sustainability consulting as part of your regular engagements, you can offer a high-value service that meets a growing need.
Not all clients will require the same level of support. Eco-conscious businesses—such as B Corps, agricultural firms, or SMEs focused on sustainability—will likely be the most interested. Identifying these clients and tailoring your services to their needs can create long-lasting partnerships.
What accountants need to know about Net Zero
To guide clients effectively, accountants must understand key concepts related to Net Zero. This includes:
- Emission scopes: The three emissions levels are direct, indirect, and supply chain-related.
- Carbon offsets: When and how they should be used.
- Reduction strategies: Practical ways businesses can lower emissions incrementally.
Education is also part of the role. Many clients see Net Zero as overwhelming, but breaking it down into manageable steps can make it feel achievable. Your expertise can help them move from feeling stuck to taking actionable steps towards sustainability.
Why all accountants should engage with Net Zero
You don’t have to be a corporate-focused accountant to see the value of Net Zero. The ACCA now includes sustainability in its curriculum, highlighting its importance across the profession. This shift reflects a broader expectation: clients increasingly scrutinise the environmental practices of their service providers. Soon, embracing Net Zero won’t just be a competitive advantage but a baseline expectation.
Conclusion: Profit and purpose can go hand in hand
By aligning purpose with profit, accountants can build stronger client relationships, differentiate their services, and make a meaningful impact. This isn’t about taking on extra work for little reward—it’s about recognising that sustainability and profitability are two sides of the same coin.