LONDON | 14.06.23

A value-packed day for accounting & bookkeeping firms

As we operate in these times of financial uncertainty, you’ll see most business owners move into scarcity mindset mode. They press the brakes. Make decisions from a place of fear. But for the brave ones – The fearless accounting business owners among us – there is another option… Get your foot on the accelerator and drive fiercely toward success while the road is empty. And building a business single-handedly, from scratch means everything depends on YOU.

Your skills, your hard work, your profits. Dealing with:

  • Tricky clients from the early days

  • Adding new clients but not growing actual profits

  • Communicating the value of your services

  • Years of dedication

  • Lost time with loved ones

  • Days where all you want to do is give up

But you’ve GOT TO beat these odds. You can not afford to stay stagnant. It’s time to invest in yourself and get the results you deserve.

Join Us For


Do you fear that charging more money for the hard work you do will make your clients hate you, or even make them leave? If so, you’re operating from a place of fear. Breakthroughs are instant. And with decades of experience in smashing mindset barriers with business owners, in the first session of the day, James will give you the bulletproof MINDSET you need & ACTIONS you’ll take home, to take control of how you and your business takes on the next month, year or decade.

THE PRACTICAL SESSION with Jo Wood, Andrea Richards, Rachel Harris

1hr of Practical Tips from Accounting business owners who are killing it. This session will give you all the practical insider tips on recruiting the best humans, running the slickest systems and getting your team to run it all for you. Our Host Heather Elkington will be digging deep with these powerful business owners, to elicit their biggest secrets, along with the ups and downs of how they’ve built such impressive businesses in the world of accounting and bookkeeping.

THE KEYNOTE SESSION with TV and podcast star Jake Humphreys

On his podcast (The High Performance Podcast) Jake has interviewed over 300 of the world’s most successful entrepreneurs. From Jo Malone to Mo Gawdat, in this intimate session, Jake will let you in on the most profound advice from some of the world’s biggest names.

It's Your Fate To Get What You Want

  • Identify and destroy self-doubt that prevents you from living life on your terms and break through obstacles in your way.
  • Gain clarity on what you need to do in the next week, month and year to make your accounting or bookkeeping business a HUGE success.
  • Get the ‘un-fair advantage’, give yourself the thing that the best athletes, executives, and entrepreneurs have in common

Investing in yourself, your future, and your family’s future, is no longer a luxury. It’s a must. Firm Up is not fluffy motivation, unrealistic inspiration stories. It’s a full day of concrete tools and strategies to rewire your brain for lasting transformation in your accounting business and your life.

Keynote Speaker

James Ashford

VP of GoProposal, Bestselling author of ‘Untapped’ and ‘Selling to Serve’. James helps accountants and bookkeepers to price consistently sell more confidently & grow more profitably.

Event Host

Heather Elkington

Director of Operations at GoProposal, Heather shares her extensive business leadership experience, giving insight into the philosophy, ethos and systems GoProposal has grown from.

Keynote Speaker

Jake Humphrey

Author and half of The High Performance Podcast, Jake will deliver an intimate keynote on how his mindset moved him from educational dropout, to one of the UK’s most beloved presenters.

Guest Panelist

Rachel Harris

Director of StriveX & Founder of Accountant_She, making accounting more accessible for all.

Guest Panelist

Andrea L Richards

Award-winning Accountant helping business owners maximise profit and minimise tax.

Guest Panelist

Jo Wood

Best Selling Author, Bookkeeping Expert and Co-Host of The Bookkeepers’ Podcast.

Secure Your Place


What's included?

  • 9:00-09:30 – Breakfast, Tea & Coffee, Networking
  • 09:35-11:00 – A talk from the one and only James Ashford
  • 11:00-11:30 – Q&A with James Ashford
  • 11:30 – Break (15 mins)
  • 11:45-12:45– An engaging discussion with a panel of your peers Andrea L Richards, Jo Wood & Rachel Harris
  • 12:45- 13:45 – A lovely lunch & chance to catch up with the GoProposal Community
  • 13:45- 14:30– A keynote speech from our special guest Jake Humphrey
  • 14:30-14:45 – Q&A with Jake Humphrey
  • 14:45-15:15 – Heather & James take closing questions (Firm Up style)
  • 15:15-16:00 – Rooftop Social & Drinks (Your first drink is on us!)

When does the event start and finish?

Event starts at 9:00am and will finish at approximately 16:00pm

Can I bring my team along?

This will be a valuable day for both firm owners and team members. All GoProposal Members benefit from an exclusive discount, in addition to early release tickets. Hope to see you there!

How do I get there?

The address for the venue is: 335-337 Old St, London EC1V 9LL

It is 7 minutes walk from Old Street tube station and 13 minutes on foot from Old Spitalfields Market. Limited parking is available on site for a fee. 

Is the venue accessible?

The Courthouse Hotel Shoreditch is registered as an accessible venue, if you have specific accessibility requirements please do not hesitate to get in touch and a member of our team will be happy to assist you.

Listen To Firm Up Podcast

New #FirmUpPodcast Episodes are released every 2 weeks on Wednesdays, hosted by Heather Elkington and James Ashford, covering the hottest topics in the accounting space right now. Are you up to speed? Head to the links below to tune in wherever you listen to podcasts.