Why do businesses fail? The answer is down to systems and checklists. In this incredible story, written by Atul Gawande in the Times, he describes how a 3 year old girl fell through ice on a pond in Austria. She was under the freezing water for 30 minutes. What happened next was amazing, and what the surgeon put’s the outcome down to is profound. And it’s in this outcome that you can draw a valuable lesson for your business, which may mean the difference between it dying or surviving and thriving.


Create ONE checklist for ONE critical process in your business.

Keep it SIMPLE and EASY for EVERYBODY to understand.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.