‘Person first, client second’ is one the core principle we have at My Accountancy Place, which enables us to serve our clients to a much higher level, give them far more value and which has contributed towards growing our monthly recurring revenue by 50% in the last nine months alone.

Not only that, when you fully embrace this philosophy, it enables you to…

  • Improve retention rates
  • Develop lifelong relationships with your clients
  • Sign clients up quicker
  • Have them buying more of your most valuable services
  • Have more fun

It’s a very subtle shift in thinking and seemingly backwards in some respects and therefore very few accountancy firms around the world ever make it.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.