If you’re in business, then you are investing time and money into attracting customers. You then have an ethical obligation your to your clients and customers to sell to them. I went to a Car Showroom to buy a car with money in my pocket, and the salesman f*cked up to the point where we walked out and bought a car from down the road.

This is a story of what happened and the Seven Key Sales Lessons you can learn for your business.

James Ashford

James Ashford

James is the Founder of GoProposal, Director of MAP., Keynote Speaker & Bestselling Author of "Selling to Serve". He helps accountants and bookkeepers around the world to price more profitably, sell more confidently and to give significantly more value to their clients.