11:00am-12:00pm (GMT) 25th July 2024

How to Communicate Your Worth: Pricing Techniques That Resonate with Clients

From a successful career in advertising sales for Channel 4 television , selling slots that sold themselves, to finding clients for Sinclair Whelan Bookkeeping as a brand-new bookkeeper 15 years ago, Suzannah Whelan would hate getting enquiries for her business.

'How do I price this?'

Was the question that ran through her mind with every new client for 11 years.

This July, to mark 15 years since Sinclair Whelan Bookkeeping was born, Suzannah joins Chris Johnson to share how she’s earned more than half her total revenue in the past 4 years alone since setting up GoProposal.

Save your spot to learn:

  • What gave Suzannah the confidence to nearly double her longest standing client’s fees
  • Exactly how she frames repricing conversations every quarter
  • Why GoProposal has ‘rocketed her practice growth'
  • How working on hourly rates ‘kept her small’ and the changes she made to ensure she charges for everything she does


Senior Client Success Manager, GoProposal by Sage

Chris Johnson

As a Senior Client Success Manager at GoProposal by Sage, Chris works alongside accounting businesses to help revolutionise the way they price their services and engage with their clients.

With over 3 years' experience under his belt, he’s adept at showing accountants how they can bring confidence and consistency to their sales and compliance processes.

Founder, Sinclair Whelan Bookkeeping

Suzannah Whelan

Since founding Sinclair Whelan Bookkeeping in 2009, Suzannah Whelan's business soared when she integrated cloud software and started working remotely. From being fearful of new client enquiries, to confidently repricing clients every quarter, Suzannah prides herself on having minimal client turnover thanks to her exceptional service and clear communication.