1:00pm-2:00pm (GMT) 29th October 2024
ICB Member Spotlight: Pricing Techniques That Resonate with Clients
Are you tired of undervaluing your services and struggling to communicate your worth to clients? You're not alone. ICB member Suzannah Whelan felt the same. From a successful career in advertising sales for Channel 4, selling slots that practically sold themselves, to founding Sinclair Whelan Bookkeeping 15 years ago, Suzannah faced the common challenge of pricing her services confidently. Every new client inquiry led to the same question: "How do I price this?" For 11 years, this struggle persisted—until she discovered GoProposal. Suzannah is joining Jack Choppin to share how, since adopting GoProposal, she’s generated over half of her firm’s total revenue in just the last 4 years. As an ICB member, Suzannah’s journey is a testament to the power of effective pricing for bookkeepers. Save your spot to learn:
- What gave Suzannah the confidence to nearly double her longest standing client’s fees
- Exactly how she frames repricing conversations every quarter
- Why GoProposal has ‘rocketed her practice growth’
- How working on hourly rates ‘kept her small’ and the changes she made to ensure she charges for everything she does
Speakers
Suzannah Whelan
Since founding Sinclair Whelan Bookkeeping in 2009, Suzannah Whelan's business soared when she integrated cloud software and started working remotely.
From being fearful of new client enquiries, to confidently repricing clients every quarter, Suzannah prides herself on having minimal client turnover thanks to her exceptional service and clear communication.
Jack Choppin
As a Practice Success Manager at GoProposal by Sage, Jack works alongside accounting businesses to help revolutionise the way that they price their services and engage with their clients.
He has 7 years of experience working with accountants, showing them how they can bring confidence and consistency to their sales and compliance processes.
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