1:00pm-2:00pm (GMT) 5th and 9th December 2024
Transform Your Pricing Strategy and Achieve Your Business Goals
It’s a battle for many accounting firms to balance pricing profitably with communicating their value to clients. But pricing doesn’t need to be a roadblock. In fact, it can be one of your most powerful tools. To show you how, we’re bringing together experts Alison Edward (Simply Balanced Solutions), Jo Wood and Zoe Whitman (6 Figure Bookkeeper) to share their firsthand experiences and actionable tips. What’s more, GoProposal expert Jack Choppin will be showing you exactly how to implement these insights in your firm in an action-packed workshop. SESSION ONE: When? 1pm (GMT) 5th December SESSION TWO: When? 1pm (GMT) 9th DecemberPLEASE NOTE: Registering your interest here will sign you up for both sessions. Don’t worry if you have a clash, both will be recorded and sent to you, so long as you’re signed up.
- Learn how Alison created a pricing structure that enabled her to overcome challenges and reach her business goals
- Get to grips with the transparent, structured pricing approach that boosted client satisfaction (and subsequent practice success) for Jo and Zoe
- Participate in a Q&A session where Alison, Jo, and Zoe will address your pressing questions and share solutions to common pricing hurdles
- See how you can set up your pricing matrix in under 10 minutes
- Discover ways to impress potential prospects and leave them confident in your value
- Understand why using GoProposal’s structured proposals empowers you to successfully navigate discount requests
Speakers
Zoe Whitman
Multi-skilled entrepreneur, Zoe Whitman, co-runs 24,000-strong community The 6-Figure Bookkeeper, alongside Jo Wood. With a focus on practical strategies for practice growth, marketing, sales, pricing and confidence-building, she makes sure every member has access to the tools and support they need to grow a successful, balanced business.
Jo Wood
Best-selling author, accomplished business coach, podcast host and co-founder of The 6-Figure Bookkeeper, Jo Wood is an industry force to be reckoned with.
Since selling her multi-six figure bookkeeping practice in 2023, she’s been awarded Companion status from the ICB as a testament to her dedication to the industry.
In addition to her dedication to the industry, Jo’s mission is to spread financial education fat and wide and give the children of self-employed parents, happy, fulfilling childhoods.
Alison Edward
Self-proclaimed ‘Chief Balancer’, Alison’s been at the helm of Simply Balanced Solutions for 11 years, bringing order to boring paperwork so business owners can spend more time doing the things they love.
Jack Choppin
As a Senior Accountant Success Manager at GoProposal by Sage, Jack Choppin works alongside accounting businesses to help revolutionise the way that they price their services and engage with their clients.
He has 7 years of experience working with accountants, showing them how they can bring confidence and consistency to their sales and compliance processes.
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